Sales Letter – Resources
I always thought there was much more to the market than chart patterns and technical indicators. I never wanted to stop there. I never wanted to just settle with those. There was always something nagging me in the back of my head. It kept me up at night thinking about what could be this new, refreshing way to view the financial markets.
Yes you can dump your technical indicators, dump your chart patterns, dump your forex robots, and trade better than ever.
There is a lost art out there. It is the lost art of order flow / information flow / macro trading.
Flexible Order Flow Strategies For Every Type of Market:
– Strategies for Trending Markets
– Strategies for Range Bound Markets
– Strategies for Choppy Markets
I remember when I was stuck in the technical indicator cycle. I was not experiencing trading success. I wanted to learn something new. That is when I decided to learn to trade naked using pure chart and price patterns. I wanted to transform myself into a trader that did not use any complex technical indicators. So I went and I bought various chart pattern and price pattern books. I scoured the trading forums for information on how to trade naked. I still didn’t experience the type of success and market understanding I was longing for.
That is when I decided I had to take my trading to the next level. I had to become an order flow trader.
That is what this course does. It transforms you into an order flow trader.
With approximately 700,000 words and hundreds of charts.
A focus on the forex market, but with an uncanny ability to explain the core trading principles and foundations that cause any market to move – whether it is stocks, bonds, futures, commodities, etc.
No matter what market you trade, you can benefit from the order flow mastery course. The trading strategies work with all sorts of different financial instruments.
Who can the order flow mastery course help?
1. The beginning trader that is just starting out. Perhaps you have a bit of knowledge about technical analysis and charts but are not profitable yet. You are hungry to learn even more about the markets
2. The intermediate trader that is profitable but is looking to drastically expand their edge. Perhaps you already have your own trading system that is sufficiently profitable for you. But you realize that there is a lot more out there to the markets. You are looking to supercharge your trading system and philosophy in order to achieve much higher profits and market understanding.
3. The advanced trader or money manager. If you are already a top trader or money manager and already are making a sizable amount of money. But you still value reading about and learning about new things. You practice the principle of the slight edge. You know that just one quote, one idea, one new market belief, one new trading strategy can cause you to increase your trading performance and be at the top of your competitors, which can result in an even bigger flood of money to come your way. No matter if you are just trading or managing a small $1 million account, or $10 million, or $100 million in assets under management, the trading principles revealed in the order flow mastery course will help you achieve your goals.
How can the order flow mastery course help such a wide range of traders? Simple. It is because I teach the core principles of speculation across all different markets and time frames. I break the market down into its principles and teach them to you in an easy to understand way.
This isn’t some “black box” system that spits out buy and sell signals while keeping you in the dark. I do not teach any automated, robotic trading. I teach the principles of speculation that are invaluable for a discretionary trader.
You won’t need to use any technical indicators, chart patterns, price patterns, forex robots, or esoteric techniques. Of course I still use charts to make my life easier and I do an end of day recap, but I am not sitting there looking for any head and shoulder patterns.
I have gathered and developed for you the time honored principles of speculation.
With the order flow mastery course, I have practiced the principle of the radical pursuit of truth in the financial markets. Everything that doesn’t move the market, I have tossed it out and explained why it does not move the market. Everything that does move the market, I have gathered for you, explained why, and taught the concepts in an easy to understand way.
There are some trading courses out there that sell you things and teach you about strategies that only work in one type of market environment. Or that only work in a certain year and then abruptly stop working. I do not teach you about inefficiencies that will stop working.
I teach you the inefficiencies in the markets that have always existed in the past, and that will most probably continue to exist indefinitely into the future.
I remember one of my fears about trading was that I would develop a trading system and get really good at a certain strategy, only to wake up one day and see that the “market had changed.” and that it would stop working. I was deathly afraid of it because I didn’t want all the hours and work I put into the trading method to be in vain. I didn’t want to see all my hard work go down the drain.
That is when I decided that I would learn about the inefficiencies in the markets that had always existed, and that with a high likelihood would always exist into the future. I figured that if I could learn about those, do the hard work to learn them, then I wouldn’t be afraid to wake up each and every trading day. I wouldn’t be afraid because I knew that I had a trading philosophy market beliefs, the right actions and habits that would allow me to capture the inefficiencies that would always exist.
I talk about why so many traders using technical indicators can fail. I describe the limitations of technical indicators and how it is a very small world to be in. There are very good reasons, rooted in order flow, liquidity, and volatility why technical indicator based trading can fail miserably.
I describe the ONE thing that all traders using technical indicators are missing. This missing element is the root cause in why so many discretionary traders fail.
That was one thing that was constantly in my mind. What are all the technical indicator, chart pattern, price pattern, and forex robot traders missing? What is missing from their market beliefs and actions that are preventing them from taking their trading to the next level. I didn’t just want to be mediocre. I wanted to be better than that. I wanted to take my trading to the next level. To a higher level of market understanding and profit. I wanted to attain timeless trading wisdom.
The missing links necessary for trading success
The missing elements necessary for trading success
Order Flow Economics – the study of economics in such a way and to such an extent that you understand the key concepts that drive the currency markets.
There are lot of economic textbooks out there, a lot of economists on television, etc and they all are blabbering about their economic views and theories. Well I teach you economics through the perspective of an order flow trader. I teach you economics from the perspective of what actually moves the markets.
The secret is that not all of the economic principles and theories move the markets. You need to focus in on the right economic theories, at the right time, and with the proper trading mentality in order to make a trading profit.
That is why there are so many analysts, economists out there compared to the few successful traders. The reason is that all those analysts, economists, etc do not know how to translate their knowledge into trading ideas.
Order flow foundations for success.
You do not want your trading system built on a weak foundation. You do not want your trading system built on a house of cards that gets destroyed the next time market conditions change. You want to build the strongest possible trading foundation for order flow success so that you can weather the storms that the market throws your way and keep your emotional balance and enthusiasm.
Finally putting the conspiracy theories to rest. There are all sorts of trading and market conspiracies out there. From people believing in central bank conspiracies, to people believing that insider trading is the only way to make money in the market, etc. I suffered from several of them. I didn’t make a penny from the. The only thing they did was contribute to delaying trading sucess by a year or two. I do not want you to waste one or two years or more of your life on having market beliefs that do not make money for you.
I systematically debunk the major conspiracy theories. Then throughout the mastery course, I replace them with much better market beliefs rooted in order flow, liquidity, volatility, expectations, scenarios, etc that form part of the core principles of speculation.
Once you get past the general market conspiracies, then you need to overcome the order flow specific conspiracy theories. Some people think that once you make the decision to become an order flow trader, that it gets easy from there on out. That is a mistake. There are all sorts of false market beliefs that can lead you to fall into order flow traps. Traps such as believing that your broker is hunting your stops, to believing that the big players in the market are constantly hunting the stops, to giving stops and option barriers more weight than they should be given, to mis understanding how the big hedge funds trade, etc. I have many of these false market beliefs. I wasted another year of my trading journey on them. I do not want you to waste a year of your life on false market beliefs that do not make you money. I want you to have the right market beliefs and actions that lead to trading profits.
Since the methods do not force you to use any technical indicators, or chart patterns, or price patterns, you can actually learn how to trade without using a chart. Of course I still use one for convenience, but you actually learn how to trade without a chart. Jesse Livermore didn’t have access to instant charts back in the early 1900’s, but he seemed to trade just fine. George Soros and Michael Steinhardt didn’t have access to instant intraday charts back in the 1970’s, but they traded just fine and made millions for themselves.
Once you can escape the limiting mentality that charts have on you, then you can harness the power of the information that exists outside of the charts. There is a wealth of information that exists outside of the chart, that properly organized and interpreted, open up a whole new world of inefficiencies and trading opportunities for you.
Attain crystal clarity on what is a trading edge. I remember during the beginning stages of the trading journey, how the other fellow traders told me that “I had to have a trading edge.” But they never really gave me clarity on what exactly a trading edge was. Some of them told me that my trading system had to have “positive expectancy”, another person told me I had to get the technicals right, another person told me I had to find “value” plays, etc. They never gave me clarity on what a trading edge and trading inefficiency and trading advantage really looked like. Well, in the order flow mastery course, I give you the clarity on what it is that a trading edge actually is for a lot of traders.
There are many people that have told you that there is no holy grail in trading. And it is true that a holy grail trading system that never gives you a loss does not exist. Not even arbitrage based systems are risk free. There is no such thing as a risk free trade.
However, there are certain critical order flow concepts that I want you to learn about that get very, very close to have a holy grail type of trading edge.
10+ reasons why traders fail
10 general rules why most traders fail
10 reasons why aspiring order flow traders fail
Order flow specific traps that many aspiring traders fall into
I have never seen anyone describe forex news trading the way I teach it. Of all the books I have read, articles I have read, etc, I have not found a person that teaches forex news trading in the highly structured way that I teach it. I call it The Bible of Forex News Trading for a reason. Is is THE authoritative source on successfully engaging in forex news trading, whether you did it back in 1985, or 1995, or 2005, or in the present day. Nothing like it has every been taught, and may never be revealed outside of this order flow mastery course.
I consider it my “Crown Jewel” trading methods and philosophy. It is just that powerful.
If you ever wanted to attain the Midas Touch with news trading, you have to get your hands on The Bible of Forex News Trading
10 principles for general trader success
9 principles for order flow success
Learn how to Reprogram your mind for order flow trading success
the Knowledge necessary to know where the big money exists. I believe one of the problems many traders have is that they have not broken down the market into its key components. They do not know what a trading edge looks like. They do not know what a trading inefficiency looks like. They do not know what type of market movements they are trying to capture. I solve this problem by teaching you what the trading inefficiencies that always exist look like and where the Big Money in the markets is made.
Easy Money vs Difficult Money
There is a something in the market called easy money and difficult money. There are some trading opportunities that are just so easy, they stuff your pocket full of money. There are other trading opportunities that still give you money, but the market makes you fight tooth and nail for every dollar you want to make.
Learn the difference between easy money trading the financial markets and the difficult money.
Paul Tudor Jones once said that he wanted to make his life a pursuit of happiness instead of a pursuit of pain. Well if you want to make your trading a pursuit of happiness, you have to understand easy money vs difficult money.
One of the secrets I teach in the order flow mastery course is that you want to take advantage of the enduring trading inefficiencies in the market. I have talked with traders who have really good concepts to build trading systems around, and spending a lot of time attempting to take advantage of trading inefficiencies that may not be around in a few months or in a year. They could wake up one day in a few months or in a year and watch as all their hard work on their trading system was for naught because they focused on taking advantage of the trading inefficiencies which were not enduring.
With the order flow mastery course, I teach trading inefficiencies which have always existed, and which have a very high likelihood of existing in the future. These trading techniques are not just going to disappear. They are enduring inefficiencies that you can take advantage of if you are willing to do the work to capture them.
I know that despite teaching you about all of the above, about the enduring inefficiencies that have always existed, about the bible of news trading, etc, you may still not like what I have to offer. That is why I am offering a [insert guarantee here]
An arsenal of reasons why the inefficiencies revealed in the order flow mastery course will continue to exist. Once you learn the concepts in this lesson, you will understand why there are so many market participants out there willing to take the other side of your trade.
It is my belief that in order to be a successful trader you need to have the right mindset and market beliefs. And to combine that with the right actions and daily habits. I reveal all my order flow habits that I used and still use to this day to transform myself into an order flow trader.
I give you a crash course on Order Flow Economics. This is economics from a trading perspective. From a order flow perspective. From a liquidity perspective. From a volatility perspective. No economics textbooks needed!!
This order flow economics crash along with the rest of the mastery course allows you to succeed over all the other other academics and economists that struggle to make the correct linkage to trading.
There are a few key things I think every trader should know. They are the liquidity model and the global money flow. You need to master the global money flow.
The order flow liquidity model can be used to analyze any market and any situation. This is not some formula or complex mathematical algorithm or anything like that where you plug in some numbers, etc and you create this amazing depth of market. If it was so easy, then the quants would of already figured it out. It is a more involved process than that. But I explain to you all the elements surrounding what a proper liquidity model for the financial instrument you are trading should look like.
Most of the top discretionary traders have the amazing ability to “read between the lines” in the news and know what is important. They have developed the skill to establish the critical connections and know how to apply it to trading and structure the great trades. You too can have this ability. Throughout the mastery course I guide you through the process of gaining the amazing ability to read between the lines. Once you develop that skill, then no one can take it away from you. You will have it for life.
The top traders are also masters of the information flow. This is a big difference between the top traders and say someone that is just trading strictly off technical indicators and chart patterns. The pure technical analyst may not care about the information flow. They may even have specific rules that state for them not to use any information that exists outside of the chart. They strictly want to trade based only off the information on the chart. Well these pure technical analysts are leaving piles of money on the table. They will never be able to take their trading to the next level because they do not acknowledge that the information flow is important.
I share and actually teach in an easy as possible way the trading secrets that the top discretionary traders know about. Most people don’t know the trading secrets of the top discretionary traders. Of the ones that even do know, very, very few, can actually teach it to you in a simple way. I actually know about the trading secrets of the top discretionary traders AND can teach it to you in in a simple way.
I teach you all the important criteria involved in performing scenario analysis. I give you the “Scenario Structures.” I broke down scenario analysis into its various key principles and components. These principles can be applied to any financial instrument. These are not just limited to forex. You can use them on Apple stocks, pharmaceutical stocks, soybean futures, S&P futures, crude oil, EUR/USD, bonds, etc.
I teach you how much sway the big players actually have over the market, and how they can wield their power to influence the markets. The beginning trader mistakenly thinks that the big players manipulate the markets every day. This isn’t true and I explain to you why this is so. The big players in the market tend to be much more targeted in their focus.
I used to be very confused about finding the best way to locate the stop losses and how to manage them in my trading. I end the confusion right here and tell you the most effective ways to locate the stops. The most time effective ways. Most traders spend way too much time focusing on finding, marking off, and watching the stop loss concentration.
This order flow mastery course is 700,000 words. It is as detailed as possible, yet since I teach you the principles of speculation, it is also as flexible as possible.
People used to tell me that as a trader I had to develop intuition and market feel? I always wondered what the heck did that mean? How do you describe intuition and market feel? And once you figure out what it means, how do you put yourself through a process to figure out what it means? After this mastery course you will understand what intuition and market feel mean and how to achieve them.
They say that space is the new frontier. They say that Alaska is the last frontier. Paul Tudor Jones once said that trading is:
“The last great frontier. I went there with nothing. You can go there with nothing and do whatever you want to do.”
I would just say that don’t attempt to be a successful trader starting with nothing. Don’t tackle the last great frontier starting with nothing. Learn to trade with the Order Flow Mastery Course and you can go do whatever you want to do.
In the beginning part of the trading journey, I became fed up. There were hundreds of different trading books to choose from. Thousands of new articles released every day. Dozens of forums to choose from each with tens of thousands of posts to go through. Hundreds of different videos you can watch. Etc. Etc. It is just so much information available. How do you know what is important? How do you know what is not important? You need to develop certain market beliefs to help you cut through all that information.
There were many things I was afraid of when first learning how to trade. I used to be afraid of having a trading system that worked in a trending market but that produced losses in any other type of market environment. I heard stories of some traders in the first Market Wizards book that made fortunes in the huge trends of the 1970’s, but then lost a substantial amount of money later on in their lives as those huge trends disappeared. I also read about many stories of people who made fortunes during the tech boom, but then lost it all when the tech boom collapsed. I heard stories of people losing their fortunes during the bear markets in the stock market. I heard of stock traders using value investing strategies make money during a certain time period, but suffer losses during another time period.
It was all these experiences that helped me to formulate my market beliefs. This led me down a path towards a trading philosophy and strategy that encompassed certain principles:
- The ability to make money during booms
- The ability to make money during busts
- The ability to make money during trends
- The ability to make money during range bound markets
- The ability to make money during choppy markets
- The ability to make money every year
Of course, whether or not you accomplish all of the above depends on your skill level and how much work you put into it. But what I wanted to do was to make sure I had the mindset and market beliefs and strategies that allowed me to do all of the above. Once you have a mindset that gives you the ability to do all of the above, then you can focus on doing the work to actually achieve the objective.
I have seen far too many traders who use trading systems that they know cannot make them money in a certain market conditions, or they know will generate big losses in another market condition, or they know that if a recession comes along and the stock market crashes, they do not have the ability to protect themselves. There are some people that believe they are guaranteed to have losing years due to the nature of their system.
While a losing year is always possible, I never wanted to operate under a trading system that forced me into a losing year at some point in the future. I wanted a trading system that allowed me to make a sizable profit every year, as long as I executed the system correctly, did the hard work, developed the skill, etc. If I deviated from the system or got emotional and placed bad trades, and had a losing year, well that is one thing. Having a losing year, while having a trading system that could of generated a strong performance is one thing. Having a losing year, using a trading strategy that was guaranteed to be a loser during that year is a totally different animal.
It is 700,000 words because I have held nothing back. Every little nook and cranny of my brain has been picked and the trading insights shared with you.
If you came here for shallow market thinking or mediocrity, then STOP reading now.
Attain the order flow transformation.
Attain the global macro transformation.
I think it is about time to get rid of all those fancy technical indicators, chart patterns, price patterns and forex robots that most traders use. If I had to take my pick, I would much prefer fancy strategies based on the actual market foundations. Fancy strategies and tools based on the order flow, liquidity, volatility, expectations, global macro, etc.
It is my opinion that far too many people have poisoned their mind with technical indicators and chart patterns. I was in that trading rat race for two whole years. My mind was poisoned with those strategies for far too long. I had to engage in detox.
From that point forward, I had to be careful what I studied. I had to be careful what input I gave to my trading brain.
I believe one of the greatest feelings in trading is when you can have a profitable trade and being able to do that based on the information that exists outside of the chart. Being able to have a profitable trade that you didn’t need to stare at any technical indicators or chart patterns to make such a decision. That was one of the heights of personal and professional satisfaction
I teach both the science and the art of order flow trading. Most people only know how to teach the science. Well I teach you all the trading theories (science) and the more important practical application (art). Even if you only understand half of it, I have given you the exercises and blueprints you can use in order to turn the order flow theories into practical application.
I had a ton of questions going through the trading journey. I was sitting there one day with all the technical indicators and chart patterns on my screens. I was debating whether to go on the order flow journey. I asked myself if I got rid of all the indicators and chart patterns, how could I possibly analyze the market? I was clueless. Developing the necessary order flow mindset and models to trade the market can be very tough work in the beginning – especially if you do not know where you should be going and don’t know what to look for.
Learn the criteria necessary for you to find a trade where you can Go For The Jugular.
My secret weapon has never before been revealed. It has never been revealed in any blog post or anywhere else. And it will never be revealed outside of the order flow mastery course.
Learn how to increase win rate on a trading system, without sacrificing your reward to risk ratio.
As a trader who went through the technical analysis and chart pattern cycles, I know what its like. You start off with all these fancy indicators on your chart. Then you discover that you want to improve upon them. So you add more indicators, or you tweak their setting, etc. If that doesn’t work you try more indicators, or you start trying to “trade naked.” Even when traders solely chart and price patterns, even they like to use some confirming indicators. Some like to use fibonacci. Other trendlines. Others some “key moving avergaes.” Etc.
What is the purpose of all this? They are trying to find a better trading system. However, all of these things suffer from a fatal flaw. They all rely on prior price data. You cannot see a head and shoulders pattern without prior price data. You cannot draw a trendline, or fibonacci retracement, or moving average without prior price data.
So you have a whole bunch of traders using all these tools that are exclusively reliant on prior price data. I admit, I used them too.
But trading is about anticipating the future. And in order to anticipate the future you cannot use the same old worn out tools of the past. You need market beliefs, tools, strategies, that can accurately measure what has happened in the past, what is happening in the current moment, and what is going to happen in the future.
That is what order flow trading is designed to do.
I always wanted a mindset and trading system that can be based upon the foundations of the market. Things that would of worked just as well in 1920 as they did in 1970 and as they do today. And tools such as technical indicators, fibonacci’s, etc don’t fit the bill. There were plenty of traders that traded wildly successfully back in the early 1900’s. Plenty of traders that made money in 1950. Traders made money in 1970. Traders making money today. The top traders didn’t need to use any of these fibonacci’s or trendlines, or moving averages or head and shoulders patterns, or engulfing patterns. They made money without any of that stuff. You too can make money in a refreshing way, if you are willing to learn the order flow way.
I am not going to teach you about any “super secret” technical indicators, chart patterns, price patterns, or forex robots. That is not what the order flow mastery course is about. The top traders do not have any such secrets. If you asked the top traders what their secrets were to their trading systems, they most certainly are not going to tell you about any technical indicators or chart patterns, etc. They have a much different type of edge. An edge that comes from realizing how to properly interpret the information that exists outside of the chart.
The market most certainly leaves clues for the wise trader. But it doesn’t leave clues in places where you normally expect. Most traders try to find the market clues using some form of technical indicators and chart patterns. That is now where the highest value market clues are found. Learn about where the real market clues are hidden.
Learn why working really hard does not guarantee success. You need to have a very good trading system, mindset, etc to work hard on! That is the trick. All sorts of rookie traders working really hard spending 50+ hours a week trying to find the holy grail technical indicators and chart patterns.
Working hard is a key ingredient of success. But you need the very best trading system, philosophy, inefficiencies to take advantage of.
This is where you hear horror stories of traders who say they have been involved in the markets for 10+ years but haven’t’ made a dime. Or you hear about other people who worked really hard for decades and don’t have enough money to live a comfortable retirement. You need to work hard on the right things. Work smart on the right things.
The Missing Link, that when discovered and acted on, can provide the rock solid foundations for your trading success. It is this technique that I credit with my order flow trading success. This is the technique which I used in my darkest days in the trading journey. It provided the hope and confidence needed to never give up and continue.
Discover how to make the transition from purely a technical trader placing trades based on indicators and chart patterns, to a order flow trader, placing trades based on principles such as order flow, liquidity, volatility, expectations, information flow. The faster you make the order flow transformation, the faster you can develop trading principles and systems that have an edge that lasts a lifetime.
It took me at least seven years to gather all the strategies, techniques, etc in this order flow mastery course. It could take other people 10, 15, 20 years or more to develop such techniques. I have seen other people spend their whole lives and not know about the strategies included in the mastery course.
You do not have to wait years or decades to figure all this stuff out. You can have access to everything now.
Attain the ability to read between the lines
George Soros even admitted that he cannot move against the market. Even he needs to respect the foundations of every market.
How George Soros and Jesse Livermore are in agreement that they cannot manipulate the market against its real value.
Finally slaying the market conspiracies which are preventing you from reaching trading success. Slaying them once and for all. Allowing you for free time and free mental energy to spend on the market forces which will actually make you money.
A lot of people like to scare you and tell you that if you don’t learn some sort of quantitative trading or high frequency trading, that you will be left out in the cold. You don’t need any quant trading or any HFT trading. If you hate math that is perfectly fine!! You don’t need any complex math to be a wildly successful trader. I share with you all the inefficiencies you can take advantage of that do not require any complex algorithms or statistics.
There is this false belief out there that the banks who have access to information flow or the people who have access to “insider information.” Other people think that they can’t make any money in the markets unless they fork over thousands of dollars for a Bloomberg terminal. Find out why they are all wrong!
The banks that have access to the information flow don’t make the big money. The traders who use inside information will never develop a trading edge that lasts for a lifetime, and they just wind up in prison. You can trade very successfully without a Bloomberg terminal… if you have the order flow mastery course. Of course having a Bloomberg Terminal and a sweet 6 monitor trading setup would be a nice thing to have… but you don’t have to have it to start trading successfully.
You won’t have to ever use a signal service again. For you will be able to generate your own trading signals.
You won’t have to hop from system to system, chart pattern to chart pattern, forex robot to forex robot. I show you what really moves the market and how you can structure your daily habits to get into the trading zone day after day after day.
How to make the crystal clear decision to succeed in trading. You see, most people don’t have a conviction to trade successfully. They view trading as just some other way they think that they can get rich off of. That is why you see some people trying to trade by hopping around from forex robot to forex robot, while at the same time trying to play the lotto, while gambling in the casino, while trying some business opportunity scam, while hoping some rich uncle is going to leave them an inheritance. They are trying every trick in the book to find a way to make a quick buck.
If you really want to make it as a trader, you need to commit to it. You need to make the decision to succeed.
How to take advantage of the information that exists outside of the chart and weave it into masterful trades.
Everyone tries to tell you that you need a trading edge. That you need to take advantage of a market inefficiency. But they never explain the market foundational elements that make up a trading edge and inefficiency. The mastery course finally explains to you in clear terms what a trading edge is, what a trading inefficiency is, and how to exploit them for profit.
Trading offers people a way to creatively express who they are. Most people go into work and have a boss tell them what needs to be done. When they enter the trading world, they have immense freedom to choose what they want to do. They are free to be whoever they want to be. Want to be a super fast day trader placing 100 trades a day? They can do that. Etc. etc.
With all these choices, together with all the information that the market produces on a daily basis, it can get very hard to formulate a proper trading strategy. You need to have certain market beliefs, strategies, etc that can cut through all the B.S. and allow you to find the good information, analyze it, and find good trades.
I had an immense fear that I would somehow spend 5, 10, 20+ years trading, and turn 40, 50 or 60 years old and not figure out how to trade properly. That was a big fear that I had. When I was in the technical indicator and chart pattern cycle that was a big fear that I had.
There are some people that are going to tell you that you can’t do it. That you need some advanced degree. Or that you need to be a math wiz to program some complex algorithm. That you are not smart enough. That you are too old. That the game is rigged and that you should just not try. That being a trader doesn’t provide value to the world. Society can give you 1,000 different reasons why you should’t try.
But the average person does not have the strategies that exist in the order flow mastery course.
If there was one thing I hated, one thing I was angry about – was the feeling that I was stuck in a certain trading rat race. Of being stuck in a viscous cycle of technical indicators and chart patterns. Of struggling to find trading success because I was stuck in a rate race and having the wrong market beliefs. Having the wrong mindset preventing trading success. I wanted to get out of the rat race that I saw thousands of other traders were suffering from. To break out of the 95% that fail, into the 5% that succeed.
Successful traders do not worry about whether the economy is is in a boom or whether the economy will enter a recession. They don’t care whether the unemployment rate is at 5% or 10%. They can make money on the way up and they can make even more money on the way down. This is is why trading is an ideal skill to master – if you are willing to work for it. It is immune to what the economy is doing. In fact you could probably make more money trading during a financial crisis – if you have the order flow skills.
You do not have to waste years of your life or thousands of hours like I did. You can have everything NOW.
Take away all my money, my technical indicators, my chart patterns, my Bloomberg Terminal, but leave me a copy of the Order Flow Mastery Course, and I will have all the money again.
There are thousands of honest and good hard working aspiring traders out there. They have learned some basis trading psychology and money management but they are just breaking even or are posting small losses. In my opinion, most of the average traders fall into this category. They are controlling risk, trying to grow their accounts, but are not getting the success they desire.
There are some people on trading forums who will tell you the reason you are failing is because your money management is wrong. Well they are wrong.
The biggest reason most traders do not succeed, in my mind, is because their trading systems stink! If a trader already has some decent trading psychology, sufficient money management so they do not blow up, then the limiting factor is to get a better trading system. To develop better market mindset and trading beliefs. A higher level of market understanding. That is what will unlock the next level of trading success.
I got sick and tired of other people telling me the reason I wasn’t making any money was because my trading psychology was messed up and my money management was messed up. I was disgusted with so many trading books telling me to improve my psychology and money management while not presented any good ways to do it. So many trading books telling you to do such things while peddling their magic technical indicators and chart patterns that they claim will save you. That is a load of horse manure
You can have perfect trading psychology and money management, but that doesn’t mean you will make a dime. You need to have a really good trading system to apply your psychology and money management principles on.
I got tired of the shallow thinking of other people. I resolved to be a deep market thinker and create new and better concepts to base a trading system around. I developed my own order flow concepts. I share them all with you in the order flow mastery course.
George Soros may have failed as a trader and hedge fund manager if he didn’t know this secret. Luckily he knew this secret to trading success. A must see!
Order flow traders have their own specific traps they can fall into. Don’t think that once you decide to learn to be an order flow trader and learn the foundations of the market, that there won’t be any traps or obstacles. There are hundreds and thousands of new obstacles that you need to overcome when going through the trading journey. I teach you about the most common traps that order flow traders go through when they try to place trades based on stop hunting, option barriers, news trading, global macro trading, etc. Some of these problems almost stopped me in my tracks. They almost made me quit trading. But I persevered and can share with you the tricks of the trade I used to overcome them. They are very clever methods.
One very bid trap that order flow traders fall into is that they try to mix in order flow concepts with technical indicators and chart patterns. They may only have knowledge of stop hunting and option barriers and try to fiddle around with indicators and chart patterns. That is a Big No No and I reveal exactly why. I also reveal what trading concepts you should focus your time and energy on instead.
My secrets to overcoming information overload. I teach you how I plug myself into the information flow, how I know which information is important, how to organize it, and how to use it to structure trading opportunities.
Always remember, if you cannot manage information, then you cannot profit from information.
One of the things I teach in the mastery course is that how much money you ultimately have is based on your skills, the order flow, the liquidity, and the volatility in the markets.
Trading courses like this don’t come around too often. I haven’t seen anything like this in my whole trading career.
Take the road less traveled by.
A single decision – to choose to develop market beliefs and trading strategies surrounding the foundations of every market – things like order flow, liquidity, volatility, expectations, scenarios, global macro, etc – can change the course of a life.
Anyone can trade a technical indicator or chart pattern. But you are not anyone. Welcome to Order Flow Forex…
The clock is just going to keep ticking. Time will always pass. This is true for everyone. However, you are in control of what you do with your time. Therefore, in my opinion, it is important to make time for the market principles that matter the most.
I wanted to develop a model, a mindset, etc so that I could analyze many different types of trading books, articles, financial instruments, scenarios. I wanted to be able to figure out with what market beliefs the person who wrote the books, articles, etc.
Someone’es market beliefs and life beliefs will flow through in whatever they do. If someone doesn’t believe in news trading for example, then when they go to give someone else advice, or do a blog post, or write a book, etc, they will do so, with the market belief that news trading is bad and that you should avoid it at all costs, etc, bla, bla, bla
It’s not time for technical indicator mastery. It’s not time for chart pattern mastery. It is time for Order Flow Mastery.
Answer the questions: Why should they care?
Where is your passion for this subject coming from? Develop a messianic sense of purpose.
What is the enemy that needs to be overcome?
Reveal the conquering hero. What’s the new angle or development that will lead to victory?
Present stats in a context that is relevant to your audience
Reveal a Holy Shit moment. There’s always a surprise at the end – a scripted one.
The rock solid trading foundations that lead to a big trading edge that can last a lifetime.
I was deathly afraid of spending a whole bunch of time developing a trading system that only worked in one market condition or environment. I had heard plenty of stories about traders who blew up because their systems only worked in one environment and could not adapt. I also heard plenty of stories of businesses that could only prosper during economic booms and that failed when hard times came. I saw how some people went into certain career fields, developed skills at a job, then lost their jobs as technology changed or their job was outsourced. I have seen businesses destroyed by government regulation.
That is why I told myself that if I was going to go all out to become a trader, I wanted to make sure I would lay the best possible trading foundations and establish market beliefs, and develop trading principles and systems that would provide a big trading edge, but also made sure that trading edge would last a lifetime.
One of the great things about order flow trading is that you can be horrible at math, yet still make money. You do need to learn a little bit about position sizing and reward risk ratio, etc, but that doesn’t need any complicated math. You do not need any complicated algorithms or formulas. You can completely forget about those! In fact, I teach that statistics do not cause anything to happen in the markets!
All the technical indicator and chart pattern books are missing very crucial elements about the foundations of the market. Unfortunately, many of the are not deep thinkers about what moves the market.
How to overcome bad influences and environments in order to clear your mind so you can have order flow success thinking
The secrets of trading with high leverage. This are the principles you need to learn in order to successfully trade with high leverage if you choose to use it.
How to find the trades that other traders are oblivious too. But also how to realize which trades you are currently placing can be much higher probability, which means you can go for the jugular on them, risk more, and make more profit!
How to not just be ahead of 99% of other “normal” traders, but to also be ahead of 99% of other order flow traders as well! Not all order flow traders know about the tactics in this master course.
Order flow trading is not just tape reading! Jesse Livermore started out as a tape reader, but he most certainly did not stay a tape reader. He eventually learned and made the most of his money from what is now called Global Macro Trading.
Gain clarity on the types of inefficiencies that exist and trying to capture, as well as how often they occur.
I know of some floor traders that are angry at the market, society, etc that their jobs are disappearing. They do not have to just accept their fate. They can evolve and transform themselves into better traders. Floor traders are suffer from very big disadvantages. Discover them in the order flow mastery course.
The trading techniques, principles, and foundations that work for currencies, commodities, futures, stocks, etc.
Learn how to trade the market inefficiencies that George Soros even admitted he isn’t good at capturing!
I explain both the principles of speculation, as well as share my own market beliefs and the daily habits I use, what inefficiencies I look for, etc. Even if you disagree with me about the trades I placed or how I placed them, that is fine. I have taught the principles of speculation and thus you can go out and use those principles to develop your own system that fits your personality.
What the supercomputers at Goldman Sachs can’t find out about the market.
The inefficiencies that Goldman Sachs haven’t found out about yet.
How to progress rapidly through the different inefficiencies. Some people are just so small minded and have tunnel vision, that they can only perceive small inefficiencies in the market. I teach you how to progress rapidly through the trading inefficiencies journey. I teach you exactly how my mindset was when I first started, and how my mindset progressed to become an order flow and global macro trader. You can go on the same amazing transformation. It took me years, but you don’t have to waste years of your life. You can start transforming your trading today.
There is so much more to the markets than the technical indicators, forex robots, chart patterns and price patterns most people use.
Learn about the easy money vs the difficult money. You want to be finding the easy money in the market. No sense wasting your time to pick up the breadcrumbs in the market and try to capture the difficult money
Learn once and for all the inefficiencies in the markets that are enduring and scalable. The inefficiencies that can never be taken away from you. The inefficiencies that you can take advantage of for the rest of your life. The inefficiencies that you can take advantage of as your account grows and grows and you can place larger orders.
I teach in the order flow mastery course that the greatest traders on the planet do not derive their profit from the non enduring and non scalable inefficiencies. The greatest traders know how to exploit the inefficiencies that will exist indefinitely into the future and which are scalable.
Once you gain the knowledge in the mastery course, no one can take it away from you. This is not like some forex robot that only works in one trading environment then breaks down and is useless in other market conditions. This is not like some signal service that may suddenly decide to stop giving signals or the signals suffers. This is knowledge, that once learned, no one can take it away from you. Once you learn the order flow mindset, market beliefs, actions, daily habits, etc, then no one can take them away from you… because you will have ingrained them into your mind.
I show you what the greatest traders focus on and what the retail and beginner traders focus on. You will be able to see the big differences in thinking and action between the two. Then you will be able to focus on what the great traders focus on and do.
Discover why you don’t need natural born talent to be a successful trader. Most of the greatest traders are first generation. They weren’t born into a wealthy trading family. They had to cut their teeth through the trading journey. You don’t need natural born talent if you have the right trading habits.
With the proliferation of technology, black box trading systems, etc, most people are exposed to the market beliefs that the reasons the market does what it does is because technical indicators, chart patterns, price patterns, etc. You can believe whatever what you wish. However, if you want reasons to experience trading success beyond your wildest dreams, then pay attention to this order flow mastery course.
I don’t teach order flow trading in some complicated way. There are some people that use fancy words and you struggle to understand them. If you ever read some of the books on the recommended list such as The Alchemy of Finance or other ones, they can be really hard to understand. That is why I developed the order flow mastery course in as simple language as possible.
I give you the list of all 10 of my daily habits that have contributed to my order flow success. With these habits, you can do amazing things. Without them, you can be lost in the wind.
How to learn economics and global macro – from an order flow perspective. Throw away all your economic textbooks. Forget about all the economists speaking on TV. You don’t need any of them. They are probably adding to your confusion.
Break free from the trap that many academics fall into about the currency and financial markets.
Understand the global money flow
The 10 major players in the currency markets and who has the money.
Understand how fortunes are made and lost. When the stock market is soaring, that can bring opportunity. But if there is a crisis, that can also bring great opportunity as well. They say things much faster than they rise. As Paul Tudor Jones said: “Everything gets destroyed a hundred times faster than it is built up.” As Jesse Livermore said: “There is only one side to the stock market and it is not the bull side or the bear side, but the right side.”
The order flow action and liquidity models revealed. These are the mindset principles I use on a daily basis to assist me in being a master at interpreting the information flow and spotting the trading opportunities.
Once you understand the order flow liquidity model, it will help you to interpret the information flow and realize where it is going to cause a change in the order flow liquidity model. You need to understand the sources of shifting orders in the market. If you understand this, you will be able to understand almost any market situation that you come across.
How to use the information that exists outside of the chart in order to attain a trading edge that lasts a lifetime.
I failed in trading for two years. I hated every minute of it. I was also fearful that it might turn into a Lost Decade. A period of 10 years where I couldn’t figure out how to be a successful trader. Luckily, I was able to form some good habits, discover the secrets, develop my own secrets, and achieve success. But I was fully aware that for some traders out there, they can be stuck in a viscous cycle and suffer a lost decade from their lives.
You can sell them on how easy it is to learn if one is properly taught.
What the stop hunters and option barrier players are missing. How to take your trading to the next level beyond stops and option barriers. A higher level of market understanding.
George Soros’s theories about the market finally explained! If you ever read The Alchemy of Finance, you know the book is not the easiest to read or understand how to apply it to trading. The confusion has finally ended. The order flow mastery course breaks it down into the core principles of speculation and shows you how to apply George Soros’s trading philosophy.
How I locate the stop losses, and how I manage all the information flow related to stop losses. You don’t want to get overwhelmed. If you get overwhelmed, then you cannot harness the power.
Many of the greatest traders understand the art of information flow based trading.
The reasons that many hedge funds and other traders blow up is that they do not do good liquidity, scenario and market sensitivity analysis.
The critical concepts to understand and principles of speculation are revealed: information flow, liquidity analysis, sentiment analysis, expectations analysis, and scenario analysis.
Why trend traders fail and how you can be a flexible scenario based trader to eat their lunch.
With this mastery course, you will be able to generate as many great trading setups by yourself. You will not need to rely on anyone else to give you a hot tip. You will be able to develop your own great trades yourself.
Some people may look at the size of the mastery course and conclude that if may take a lot of time to find the trades. The answer is that it depends on what you are currently doing. If you are hopping around from system to system, trying things that do not work, analyzing things that do not move the market, then the mastery course will be able to help you cut down on those things and get you to focus your time and efforts on what really matters. When you can focus your time and efforts on what really moves the market, then you can trade the market much more successfully than someone else who spends more time on the things that do not matter. I know of people spending forty hours a week searching for the holy grail technical indicator. They are working a lot of really hard hours, yet not finding success.
Where to find the concentrations of liquidity.
The secrets on why George Soros can’t break a central bank whenever he wants to.
The easiest way to find the most important stop loss concentrations of liquidity in the market.
Discover the three different layers of stop losses
Most people think there is only one type of “Stop hunt.” Take your trading to a higher level of understand with the 7 Different Types of Stop Hunts:
Intraday Position Squaring
Building up a position
Quick Profit / Easy Picking
Going for the jugualr
Option barrier stop hunted
Learn how to avoid falling into the trap of the stop hunting / option barrier bubble mentality. And if you are stuck in that mentality and it is hurting your trading, then learn how to break free from those constraints. Thinking about the markets in pure stop hunting and option barrier terms is a very limiting idea. It limits your trading potential, success, income and profits.
The 4 different ways you can use stop hunting in your trading.
The three ways of becoming a stop hunter
The 5 ways to fade the stop losses
100 examples of historical stop hunts
9 of the biggest mistakes traders make using stop hunting principles
Some traders have learned option trading in the form of the puts and calls, spread positions, butterflies, etc. But with the forex market, there are a whole different breed of options available – the exotic options. Take your understand of options in the forex market to the next level.
5 Reasons why banks and hedge fund use exotic options
The exotic option barrier mindset mastery revealed. I have never seen anyone teach exotic options the way I do. Attain mastery on how to locate the exotic options and the criteria for determining whether they are relevant or not.
Covers the following exotic options:
Double One Touch
Double No Touch
How to find the option barriers using nothing but a plain chart.
Over 25 examples of historical Option Hunts
The 5 biggest option barrier mistakes that could save you hundreds of hours.
How the read between the lines, interpret news articles, trading books, etc and see things that other people don’t see.
Scared by the 700,000 words? Paul Tudor Jones once said that to succeed from a trading perspective, it requires “an indefatigable and an undying and unquenchable thirst for information and knowledge.” He also said that “if life ceases to be an educational experience, then I probably wouldn’t get out of bed.”
I don’t just teach you a way to trade the news that only works in one market condition, or only during one year, then stops working. That is what the rookie traders on the forums may try to teach you. Instead, I teach you the principles, the mindset, the system, for trading the news, the proper way, the way that worked 100 years ago, worked 50 years, ago, still works today, and will continue working in the future. So you learn how to trade the real way, to trade inefficiencies where you can grow an account and scale your trades accordingly. I teach you the inefficiencies that are scalable and enduring.
News trading, done the proper way, the real way, offers you one of the few viable options for trading with high leverage, if you choose to use a lot of leverage.
How the news can give you the crystal clarity to the markets that you have been looking for.
How to avoid the traps of news trading. Avoiding all the scam artists, forex robot peddlers, forcing people to pay thousands of dollars for supposed news trading systems that don’t work. They give false hope to the aspiring trader, pollute their mind with wrong market beliefs, and cause people to spend hundreds of hours on things which never lay the foundations of trading success.
I show you the real way to trade the news, that will never die.
The 6 components you need to know to news trade properly.
I share with you my secret weapon. This is something that I have kept secret for at least 5 years. I have never revealed this technique. It has been my closely guarded secret and kept hidden even from close family members. Not to my siblings, not to my significant other. I kept it hidden. I wanted to make sure no one could possibly steal my liquidity. But now, for the first time, I am revealing it to you, this technique. It is THAT powerful. It is worth tens of thousands and hundreds of thousands of dollars.
How to stop spending time on the things that do not matter and do not move the market, and spend more time on the things that are relevant, move the market, give you market clarity, profit, and happiness.
Cracking the code of the markets movements.
Teaching you the science of trading, but also laying the foundations for learning the art of trading as well.
Master the macro forces in the market.
The greatest course on speculation every created.
How to be a master at interpreting the information flow.
Cracking the code of market sensitivity. Revealing the untold powers of understand market sensitivity. Understand this and watch your trading clarity and results explode!!!
5 different ways to use news trading
8 different exit strategies
How to size your stops properly
Knowing when to go for the jugular
Biggest news trading mistakes. You will realize why all the supposed forum gurus with thousands of posts keep telling you to avoid the news.
It could very well transform you.
You may think it is a lot of reading. And there are hundreds of thousands of words. But it is easy reading.
How to reach, trade and prosper in the culmination of the order flow trader cycle – global macro trading. The technique that some of the best traders have used such as George Soros, Paul Tudor Jones, Stanley Druckenmiller, Bruce Kovner.
I have never encountered any book that explains the principles of speculation as I have explained them in the mastery course.
There are some people who believe that in order to do global macro trading, you need to know every tiny little detail about a country or stock. Nothing could be further from the truth. I teach you how to identify the key elements in the market that actually matter. A lot of trading is about identifying the key elements that matter, and they will matter.
Global macro trading offers you the elegant path to break free from the stop hunting / option barrier bubble.
It is in global macro trading that you discover why and how all the buy and hold investors have lost untold amounts of money over the years.
The template and blueprint to follow when you want to find and place global macro trades.
10 global macro opportunities explained during the 2008 – 2009 financial crisis.
5 Biggest Global Macro mistakes traders make. You don’t have to bang your head against the wall. The major mistakes traders make are explained to you.
The greatest traders in the world did not make most of their money from the non enduring inefficiencies. All the news spike trading, forex broker arbitrage, forex robots, etc. They didn’t use any of that. The greatest traders tend to have made most of their money from enduring and scalable inefficiencies. I teach you the enduring and scalable inefficiencies in the financial markets.
How to isolate the crucial elements that will cause the market to move. You don’t have to be super smart and know every tiny detail about a market. What you do need to know is the information that matters.
How to banish fear of central bank intervention. There is no need to be afraid of central bank intervention. Risks still exist every time you place a trade, however, with the proper knowledge of order flow, information flow, scenarios, etc you can plug yourself into the opportunity flow that central bank intervention provides you.
The secrets and key elements for knowing when a central bank intervention will succeed or fail.
The different types of central bank interventions explained
Examples of central bank failures and successes.
The mindset and actual strategies that top traders use to help guide them navigating a drawdown or a huge positive performance year.
How to develop the sixth sense of trading and develop intuition and market feel.
It is my opinion that the great traders have a whole bunch of information and trading quotes juggling around in their heads and during each trading day their brains can search for the relevant information and quotes and extract that information at will.
That is why I developed a huge list of very important trading quotes.
Having the proper trading quotes in front of you can be a very big advantage. I have gathered some of the best trading quotes from various trading books as well as developed my own and I share them with you. They give you very good bang for your buck in terms of the time you spend reading the quotes. They can give you inspiration, epiphanies, clarity, etc. Normally it takes people several days or weeks to read a book. It could take someone several minutes to read just one article. But you can certainly read a list of dozens of trading quotes in just a few minutes and gain a lot more value.
Paul Tudor Jones once said that when he feels he is not performing up to his abilities he reviews a list of quotes for inspiration.
I apologize for taking so long to release all this powerful information, much of it never before revealed. The truth is that I have kept this information from the world for far too long. I could of released this information years ago, but I was afraid. I was afraid that by releasing the information, other people would steal my liquidity and reduce my profits. After all I had spent thousands of hours researching, developing, refining the methods, etc. I didn’t want anyone else to steal the liquidity.
But after seeing the trading strategies work consistently for years, I noticed that I was taking advantage of the inefficiencies in the market that were both enduring and scalable. I wasn’t just some one hit wonder that had a hot forex robot that worked for a few weeks or months. The mindset and trading strategies always worked… if you work the system. That is when I discovered that no one could possibly steal my liquidity. Then I freed myself from all the anxiety of keeping it secret all these years. I freed myself to share everything I knew about the market. And in the process, it has taken my trading to a whole new level. And for that I thank you.
I share with you my secret weapon. I was lucky enough to develop this technique early on in my order flow trading journey. This little sucker took thousands of hours to develop and thousands of more hours to tweak and perfect. But it is now ready for your enjoyment and profit.
I go so far as to say that without this secret weapon, I may have failed in trading and continued to be a failure. With this secret weapon, then it is possible to perform near miracles in the market. It is that good. One of my crowning achievements.
The time tested techniques for finding new inefficiencies in the financial markets.
The key questions to ask to discover new inefficiencies and insights into the markets.
Once you learn the strategies in this chapter, you will have no problem discovering new inefficiencies and generating new trading ideas for the rest of your life, assuming you put the work into it.
Most rookie traders, when they go to research trading systems or develop new ones, they don’t pay much attention to liquidity considerations. In other words they do not pay attention to whether that trading system is scalable or not to handle larder orders.
There is one lesson I learned early on: That I should focus on trading inefficiencies that had the liquidity potential to be both scalable and enduring. I am forever grateful for developing that insight about the markets. I share that with you in this lesson.
My 8 Biggest Trading Edges in a nutshell. If I had to break down my trading edges and reasons for success into a handful of reasons, these eight are it!
Gifted traders are made. They are not born. Well now, with the order flow mastery course, you too can become a gifted trader.
Most people don’t know this, but Jesse Livermore was actually a macro trader. Most people think he was just a tape reader or day trader or scalper. This is not true. That was part of his trading strategy when he first started, but he soon quickly evolved. He transformed himself. He began using the macro form of trading. That was how he made most of his fortune.
After Livermore finished shorting the market in 1929, his trading accounts had approximately $100 million dollars in equity. That was in 1929 dollars. In todays dollars that would be about $1 billion dollars. Livermore had made such a huge fortune decades before Soros broke the Bank of England. Why though? Because Livermore understood macro analysis.
Unfortunately, Livermore was plagued with personal demons. Throughout his life he went bankrupt way too many times. He pawned his wife’s jewelry in order to get a trading stake again. And in the end, he succumbed to the “black dog” of depression and tragically took his own life. If only Livermore knew of some of the strategies in the Mastery course about the key money management, position sizing and psychology elements.
Paul Tudor Jones is another macro trader. He also made a fortune of around $80 – $100 million in the 1987 stock market crash. Why though? Because he understood market concepts such as liquidity, volatility, positioning, macro, etc.
This is why macro matters. Global macro matters.
You can discover a whole new world of viewing the speculative markets.
Unleash the power of the information flow
I have heard a lot of traders that struggle with market sentiment. The truth is that it gets a lot easier to understand market sentiment, if you understand other critical market foundational concepts, such as expectations analysis, scenario analysis, sensitivity analysis, global macro, the order flow liquidity model, and my secret weapon that I reveal.
This Order Flow Mastery Course is for serious students who want to learn and understand the enduring and scalable inefficiencies in the financial markets. It is approximately 700,000 words and over 300 charts. It is for serious people. Even if your not serious, you are still allowed to purchase it, and who knows, it may just transform you into a serious trader. It may light the fire of ambition and show you the shining light at the end of the tunnel.
Like a lot of other traders, I searched and searched for the holy grail of trading. I never found the 100% win rate system. It doesn’t exist. However, there are certain market foundational principles that, once understood, you can develop a high probability trading system.
No stone is left unturned when talking about order flow, news trading, stop hunting, option barriers, global macro, etc.
Cut your learning time by 50% or more!
You don’t need talent with this mastery course. With enough desire to learn and armed with the right information and market insights and strategies, you too can become a successful trader.
If you choose to stay past the refund period, then you get 2 Extra Bonuses.
The Money Management, Position Sizing and Psychology section.
In this section, you get the information that you need to further refine and develop your trading system and money management and position sizing plan. I share with you the missing links that most people building trading systems are suffering from and do not know about.
I share with you my position sizing strategy that I use in my own trading and the amazing flexibility of this approach.
The key elements for evolving your interpretation of risk, money management, and position sizing strategies as you grow your account.
I have written in the trading profit ladder that price action trading is better than technical indicator trading. And how the next level above that is order flow trading. And the next level above that is global macro trading. Well there is one more level above that. It is called hedge fund trading and mindset mastery. It is the highest level of order flow mastery and deepest level of market thinking. Anyone can be a price action trader. If people get lucky then they get exposed to an order flow form of trading. If you manage to get lucky and get out of the stop hunting and option barrier bubble, then you can enter the global macro form of trading. Then if you get even luckier you can attain hedge fund mindset mastery.
Few will attain such a level because the information is just too complicated for the average trader. But now, for the first time in history, I have broken down for you the differences between how the retail speculators and hedge funds think. I describe all the vital differences in how they trade, what their expectations are, how much leverage they use, what returns they are looking to generate, what their maximum opportunity set for their trades look like, liquidity differences, inefficiencies differences, etc.
I have never seen anything like this available anywhere else. If it did exist, then I wouldn’t have had to create it from scratch. But it did not exist. So I had to develop it just for you.
Most people stay small minded. They think about how they can just make a few hundred dollars or a few thousand more dollars per month from trading. Very few retail traders think big. They are scared to think big. They are scared to think about how to make the really big money in the markets. For various reasons including the wrong market beliefs, lack of information, whatever information they do have it is difficult to understand or they suffer from information overload, and they have all sorts of their own inner demons working against them.
With the Hedge Fund Mindset Mastery bonus portion, you will learn:
- How much leverage hedge funds use
- How they avoid blowing their accounts
- How Paul Tudor Jones traded back in the 1980’s
- How hedge funds survive adverse market conditions
- How they position size in currency markets versus the stock market
- What trading returns hedge funds target vs what retail traders try to do
- How much they risk per trade
- The discipline that the top traders have versus retail traders
- Eight different ways hedge funds manage their stop losses and how they can enter and exit positions
- Why some hedge fund blow up
- Different strategies hedge funds use to scale into trades
- How the hedge funds run liquidity tests
- Two of the biggest currency trades in the history of the world and their outcomes
- Accurate market thinking to attain a better estimate of the true market value of your positions
- Which inefficiencies the hedge funds focus on
- Discover why the big hedge funds are inefficient
- The hedge fund’s relationship between their position size, reward risk ratio and their opportunities in the market
- How hedge funds use pyramiding to enter a virtuous cycle
- The key variables hedge funds use in order to position size their trades
- 9 Examples of historical hedge fund trades. Both winners and losers.
- Examples such as Soros shorting the U.S. dollar twice and making hundreds of millions
- Paul Tudor Jones shorting the Japanese stock market and making tens of millions
- Soros breaking the Bank of England and making over a $1 billion dollars
- Julian Robertson losing $2-3 billion on bad currency bets
- And many more
Analyzed from website comments and emails:
If you are stuck in a technical analysis or chart pattern or price pattern rat race, then this order flow mastery course is a very, very refreshing way to view the markets. A breath of fresh air.
You don’t have to spend 20 hours per week on searching for new holy grail indicators, finding the magic indicator settings, finding the magic chart or price patterns. If you can spend your time doing the “order flow work” then you can experience success much faster.
The order flow way of trading is a true paradigm shift. The techniques and concepts will revolutionize the way you view the financial markets.
I have been through many parts of the trading journey. From starting out with technical indicators, to searching for the holy grail, to tweaking technical indicators, to testing out chart patterns, to scouring the internet and trading forums for forex robots, to trading naked with price patterns, etc. I have tried it all. In the end I focused in on order flow and global macro trading.
Some people think that order flow trading is just depth of Market trading or level 2 trading and that it is impossible with forex trading. Well order flow is nothing more than another way to say transaction flow. And there is transaction flow every day in the financial markets. There are billions of shares trading hands every day in the global stock markets. There are trillions of dollars of foreign exchange trading hands every day. There are millions of contracts traded in the futures markets every day. There is money flowing around every day. Transactions occurring every day. Order flow occurring every day.
Money making and profit opportunities exist every day.
Jesse Livermore once said:
“I fully understood that… the market is the world’s biggest gold mine. A gold mine that opens its doors everyday and invites any and all people in to plumb its depths and leave with wheelbarrows full of gold bars, if they can… The gold mine is there all right, and I believe everyday someone plumbs its depths and when the bell rings at the end of the day they have gone from pauper to prince, or from prince to supreme potentate… or stony broke. And it’s always there, waiting.”
You too can take advantage of the gold mine that exists everyday in the financial markets… if you have the right mindset, blueprints, exercises, strategies, techniques.
There are many traders that are legitimately fascinated about why the markets move, where their profits come from, why the inefficiencies will continue to exist. I have answered all these questions with crystal clarity.
The right way to trade the news that has been hidden from you for decades. No more false rumors. No more false methods. No more half right methods. No more false starts. Just the complete truth about how to trade the markets using news.
The rock solid foundations that will propel you to a higher level of market understanding.
There are many traders which are in the technical indicator or chart pattern cycles that believe order flow is the dark side of trading. They say you shouldn’t care about the news or the wealth of information outside of the charts. That you shouldn’t care why the markets move. Such traders are trapped in a box of their own creation. They are trapped by their limiting market beliefs.
When I made the switch from technical indicators to price pattern trading, I thought it was a breath of fresh air. I was trading naked using a plain price chart. I didn’t experience the success that I so longed for. It was only when I truly learned about order flow trading did I really begin to understand the market’s music. Now the market can sing its song every day and I can be in harmony with it. You can be in harmony with the order flow and information flow every single day and know how to use it to structure profitable trades… if you have the secret weapon tactics inside the order flow mastery course.
How to develop new market beliefs in order to replace the limiting market beliefs that you may have. We all just trade our beliefs about the market. If someone believes that a moving average crossover system is the way to go, then they trade that. If someone wants to use price action and trade naked using support and resistance, then that is their belief.
If you want to change your trading, change your life, change your income, change your profits, ALL for the better, then you have to change your beliefs. It is the only way. However, it gets very difficult to just get rid of bad and limiting beliefs. The reason is that natures abhors a vacuum. You can’t just get rid of a bad belief and then leave nothing in its place. In order to adopt better market beliefs, you need to first discover or develop new market beliefs that will replace the old ones. When you can discover those new market beliefs and knowledge, then that is when the AHA moment comes. That is when you can get rid of the bad habits and beliefs and replace them with the proper habits and beliefs that will change your trading and change your life for the better.
Unlocking the key to the markets sensitivity.
Price doesn’t just bounce because it hits a moving average. There is a much deeper element to it. If you can learn that element to trading, then you can stay, not just one step, but several steps ahead of other traders that just trade using technical indicators and chart patterns.
If you don’t have at least 100 Revelations, 100 AHA moments, 100 epiphanies, 100 light bulb moments by the time you finish the Order Flow Mastery Course, then just ask for a no questions refund within the refund period.
If you are stuck in the order flow stop hunting / option barrier bubble, I have the perfect solution for you. I too was stuck in such an order flow cycle. It was a very limiting market philosophy. I have just the strategies and principles for you to easily apply so you can break out of that cycle and go on to bigger and better things.
Overcome the market falsehoods and conspiracy theories and bad market beliefs that are shackling your trading potential.
With the market foundations, principles, strategies, mindset in this mastery course, you can go wherever your heart desires. Whether you want to just generate income from a small account, or whether you want to turn a small account into a large one, or whether you want to join the top tier of traders and run a hedge fund. Anything is possible with hard work, smart work, and access to the right information that you need.
If you are having trouble applying fundamental analysis to your trading whether it is forex or stocks, or any market, then I teach you the missing link. Fundamental analysis can work, but there are critical missing elements – order flow elements. You need to understand certain order flow principles, then you can go and apply a particular form of fundamental analysis that can actually get results.
This type of information may only come around once in a 100 years, so its a good idea to grab it while you have the chance.
Stops and option barriers are good. They can be very good. But there is something much more to the markets. Everyone has their own name for it. I call it Global Macro Trading. And it is the highest level of trading that I have discovered and implemented. I teach you the exact steps necessary to make the transition from technical/chart based trading to order flow trading using stops and option barriers, and then finally to the greatest transformation of all – the global macro transformation. It truly is a sight to behold.
Market Myth: Trading the news is gambling
I teach you the economic and trading principles that actually matter. You don’t have to know everything. You don’t have to know all the concepts in an economic textbook in order to succeed in trading. You would be surprised to know just how little some top traders know about academic economic principles. That is the fabulous thing about trading. You don’t have to know everything and yet you can still be successful and make as much money as you want… if you can know, understand, and implement the information that matters. You focus like a laser on the information that matters and disregard everything else.
Back in the days when I first started learning order flow I had to search for the “order flow secrets” scattered among various forums and books. Very time consuming and frustrating. Even then there were critical missing holes in the knowledge in order to formulate it into a profitable trading strategy and market philosophy. You don’t have to waste hundreds of hours searching. The whole order flow system, market philosophy, blueprints, habits, exercises, etc is all in one place.
You don’t have to spend years or decades searching and reading for information hoping to find the insights, develop the models, develop the strategies, etc. It is all in one place for you.
Change your mentality and beliefs, combined with actions, and you can change your life.
Paul Tudor Jones once said that he wanted to make trading a pursuit of happiness instead of pain. I am doing the same thing with this Order Flow website and mastery course. If you don’t like it, then just ask for a refund within the specified refund period. Then I will wish you well on your journey to the pursuit of happiness in whatever you decide to do.
Get out of the technical indicator / chart pattern / price pattern rate race. Get out of the hamster wheel!
This is a legendary trading course. It just might be talked about for years into the future. But it will not be available forever. Get it while you still can.
Order flow trading is not fundamental analysis, because there are many occasions where the market ignores fundamentals. It is also not technical analysis because there are many occasions where the market breaks through a support or resistance level and ignores chart pattern and price pattern principles as if the technical analysis was worthless. Order flow trading is about what makes the market actually move.
There are many times when my system signals a “pure order flow trade”, I don’t care not one bit about any chart patterns or technical indicators or anything else. My order flow system generated a signal and I take it knowing it is a very good trade.
That is why order flow > price action > technical indicators
Techniques and market beliefs that revolve around things such as technical indicators, chart patterns and price patterns are a very limiting way of viewing the world and viewing the financial markets. They cap your potential. On the other hand learning about the true market foundations such as order flow, liquidity, volatility, news, information flow, global macro, etc, well they all offer UNLIMITED potential. You have unlimited potential to grow and to profit. They can never cap your potential, because they help you to view the markets from the way they really are.
The order flow mindset does not have any limitations. The only limitations are the ones that you impose on yourself.
This order flow mastery course is as close as possible as I have ever come to the holy grail of trading.
The mental and practical strategies needed to become a master of the information flow.
You don’t have to know everything. You don’t have to know the intricacies of the trading platforms, or of how the HFT work, or how the dealers work, or predicting what the world will look like in 10 years or any of that. You just have to focus like a laser on the things that matter. I give you the complete process for figuring out what is the most important variables in the market.
One of the secrets of top traders is that they mostly have access tot he same information as everyone else. The trick is that they are able to filter out the information and determine what is truly important. They have developed the proper mindset in order to do this. I teach you my strategies for attaining this interpretation advantage.
The reason why it took me almost 2 years and thousands of hours to create, is because I wanted to share the timeless trading wisdom, principles and strategies that will last a lifetime. Strategies that you can use to create a trading system that captures both the enduring and scalable inefficiencies in the financial markets.
From trading book dust covers, etc:
Packed with insights about the timeless principles of speculation. They can surely benefit every level of trader, whether you are just starting out with a few thousand dollars, or you already have a large trading account, or whether you are a money manager.
Order flow trading is one of the highest levels of trading, but it also has one of the most notoriously high learning curves. I give you the proven insights so you can speed past the roadblocks on the way to successful trading.
The market truths that you must know in order to transform yourself into an order flow trader.
The tools and techniques for stripping away all the information which is not relevant to the market. All that information which is not relevant is robbing you are valuable time that you could spend on what really moves the market, or finding new trades, developing new systems, or spending time with your family.
I teach you how to shift your trading strategy to take into account different market conditions and environments. You will know how to detect the shifting market environments and conditions.
The Order Flow Mastery Course takes you behind closed doors into the mind of an order flow trader.
A variety of handpicked trading concepts and techniques that will help you become a better order flow trader.
Some people may tell you that there are no “secrets” in trading. That the only thing you have to do is work hard and focus. That isn’t true. There are many secrets to trading that took me years to discover. Some of them are proprietary secrets that I developed because I focused like a laser on the order flow. Some people do not focus strictly on the order flow. I see plenty of wannabe order flow traders trying to mix in order flow concepts with various other technical indicators, etc.
You don’t just have to work hard. You need to work hard on the right things. Work hard and work smart using the right information. If you just focus on working hard using the wrong information, then the only thing that is going to happen to you is that you are going to grow old! A successful trader needs to be able to work hard and work smart using the right trading beliefs and right trading strategies.
I teach you what wrong market beliefs most traders have and replace them with order flow market beliefs that will serve you the rest of your life.
How to use the information that exists outside of the chart to put the odds in your favor.
Successful trading is about a whole lot more than finding the next profitable trade. It is about breaking the trade and the market down into the proper principles and market beliefs. It doesn’t take any skill to place one profitable trade. Anyone can get lucky. What it does take skill for is to find a series of profitable trades spread out over many months and many years that lead to successful trading. What does take skill is breaking down the market into the key principles and market beliefs of speculation. I share with you all the principles and market beliefs.
The building blocks of successful order flow speculation.
There is a lot of original, deep market thinking within this mastery course.
There are many traders out there that work hard, are motivated, are smart, disciplined, etc, but they are using market beliefs and strategies that don’t have a trading edge. They are crippled because they are feeding their minds information that doesn’t move the market. They are crippled because they have market beliefs that are not in tune with perceiving the market’s unlimited opportunity flow. Learn how to get rid of the mental habits and beliefs that are costing you money.
Leverage the power of the proper order flow mindset.
This is truly an order flow mastery course in a class of its own.
How I classify the markets movements in an easy to understand way.
The very best trades in history and the ones in the future have had and will have these TWO things in their favor.
The proper way to search for the holy grail in the financial markets.
You don’t have to spend your entire life trying to crack the code of order flow, news trading, interpretation of information flow or global macro trading.
This mastery course will forever transform your perceptions of what it means to be a successful trader. It will allow you to see things that other people do not see. See opportunities that other people do not see.
There are a lot of experts on money management that tell you to go with the probabilities of the trade and that you need to have a system that has positive expectancy. These are of course true, but they are not telling you the whole story. There are TWO critical elements to a trading system that influence your money management and risk control plan. You have to know about them. No one talks about them because, well most people are not order flow traders. Most people are some sort of technical indicator or chart pattern traders, and if they stay like that, will not have the mentality to perceive the market differently. It is only once you transform yourself into an order flow trader, can you also transform your money management, risk management, and position sizing strategies as well. Why? Because it is the order flow traders that understand the true foundations of the market. All the technical indicator and chart pattern traders do not understand the foundations of the market. Since they do not understand that, it leads them into some beliefs about money management strategies as well.
In order to transform yourself into an order flow trader, you need to think like one and act line one.
Master the mindset of an order flow trader.
You can put these strategies into use immediately.
Hardwire yourself for order flow trading success.
The key decision you need to make which are required to succeed in order flow trading.
What commonly held beliefs about the markets you must reject
How to get out of and avoid the destructive cycle of the stop hunting and option barrier rat race
Most traders struggle to make sense out of the chaos of the trading world. So many books, internet forums, chat rooms, videos, etc. So much information out there. How do you figure out what is important? How do you figure out what to ignore? How do you figure out how to implement the information. The order flow mastery course answers all these questions. It presents the principles of speculation and proper market beliefs so you can cut through all the B.S. and focus on what matters.
Nothing even remotely close to the order flow mastery course has ever before managed to find its way into the world.
Forget about all those statistics thrown around about how 95% of traders fail, or how 95% of day traders fail. While I would say the statistics are true, as if there are 5 million people trying to learn trading in a single year, not all of them can succeed. The world cannot churn out 5 million new traders every year. It is impossible. They can’t all make money. While those statistics may seem dour, there is hope.
You can be a STATISTICAL PHENOMENON.
If you have the order flow mastery course.
You don’t have to settle for 10 or 20 years of trying to figure out the markets. You don’t have to settle for 10 years of breaking even or losing money in the markets. You don’t have to quit. You don’t have to listen to the voices out there that are constantly nagging you to take a “safe, secure, job with good benefits” and forget about your trading dreams. You don’t have to listen to those naysayers.
With the right information structured and presented in the right way, with the right mindset and market beliefs, with the right actions, with the right habits, you can achieve anything you want to achieve.
Are there dirty little secrets behind many successful, top traders?
Follow the order flow!
perfect for fundamental traders
perfect for news traders
perfect for global macro traders
perfect for stop/option traders
picture of targeting a stop cluster
picture of targeting a option barrier
Confused about what is moving the market and how to structure it into a global money flow?
I don’t just want you to place a profitable trade and not understand the core process that went into finding and placing such at trade. I want you to be able to replicate such success indefinitely into the future.
The Power of Enemies: Rage, anger resentment, all very powerful emotions can be activated and agitated by a smart marketer
How “Order Flow Mastery” Will Change Your Trading Forever
“How to trade the markets using absolutely no technical indicators, chart patterns, price patterns, or forex robots.”
Discover the trading secrets of Jesse Livermore, George Soros and Paul Tudor Jones
Succeed In Trading By Doing The Opposite Of Everyone Else
“If you don’t have hundreds of AHA moments, or for any other reason, you are not fully satisfied with your purchase, return it for a full refund.”
Creatively embellish the basic guarantee with livelier wording. “Delighted” or “Thrilled” rather than saying satisfied.
Power of Permission:
“If I could show you how to trade without using any technical indicators, chart patterns, price patterns, or forex robots, would you be interested in knowing more about it?”
If you are struggling to understand how to apply all the knowledge and books on the recommended lists. I explain all the principles and way to view the market in order to extract maximum value from any trading book or any article or any piece of information you read.
I don’t consider myself the smartest person. I really don’t. I just consider myself a creature of my market beliefs and the actions I take. Once I developed the right mindset and right market beliefs and paired them with the right actions and habits, then that is when my trading surpassed my wildest imaginations.
That is what it is all about. Can you develop the right mindset and beliefs and the right actions and habits?
For the first time in history, the code has been cracked about how Jesse Livermore, George Soros, and Paul Tudor Jones trade.
As a speaker one of the tricks to winning over an audience is to let them in on some of your own faults, flaws, foolish behavior. In my #1 speech, the very first story I tell presents me as a stubborn goof. Two card repo’s. Corporate and personal bankruptcy. Divorced. Marital problems. stuttering problems. drinking problems.
Because everybody instinctively knows there is no perfect product or person on earth, disclosure of your negatives is incredibly persuasive. By admitting what you aren’t or aren’t good at as well as demonstrating what you are and are good at, you present a whole person, thus a believable person.
You need a bigger, bolder more dramatic, more compelling, more shocking, more irresistible promise today than you needed yesterday.
The necessity of a huge promise.
Why should I, your prospect, do business with you vs, any and every other option available to me in your category?
Sell Hope. People do all sorts of things that they believe will make them richer, happier, thinner, and healthier, etc.
The only thing worth focusing on is what the prospect really wants.
Personal self interest is the sweet spot to hit with a sales pitch. Focus on the personal self-interest of your customer.
What is the biggest hidden benefit or hidden value of the product?
What am I really selling? What human values are at stake?
Sale is contingent upon tapping into human emotions.
The longer you can keep someone reading your copy, the better your chances of success. As long as it’s not boring. Bonding requires time.
Translate the features into benefits. Into personally meaningful benefits. The difference between telling and selling.
Only deliver features linked to explained benefits.
When you promise or when you threaten, you must be believed. Exclusivity, limited numbers, expiration dates and similar tools for urgency are useless and may even be harmful unless they are presented in a way that makes people believe them. You cannot just state these things, you must sell them. People must feel pressured to act.
“If you want to sell insurance, they must see the hearse backed up to their door.”
People are moved to action far more often and far more significantly by fear than by any other human emotion. Some things cannot be sold without activating this emotion.
Reposition the product or service as a “cure”. Selling prevention is difficult.
“Second Interest” possibilities. Ex – make money with your computer working on home. Income available from the business may be the primary focus and primary interest. But there are second interest possibilities such as being at home with your family, flexible hours, being a better parent, etc.
You can make the bonus (the prize inside) the focus of an entire sales pitch.
Make the offer appear to be as good of a bargain or “deal” as possible. Rich or poor, people love to get a good deal. But never forget than an unexplained deal sparks skepticism and hesitancy. People have been told: “If it sounds too good to be true, it probably is.” Thus create an offer so good that it does sound too good to be true, but then give the customer a reason to believe and trust it.
The wise copywriter anticipates unspoken objections and answers them before they can be voiced.
It is important to remember that most, maybe all of your prospects would eagerly accept your product or service if it was given to them for free. In some instances, they might line up and stand in a long line for hours to get it for free. But remember that no matter how badly they may want something, they do hesitate when it comes time to pull out the money and pay for it. This is what stops a sale that was moving forward nicely dead in its tracks. This is why great care must be given to the decisions of when to reveal price, how to present price, and to building value far in excess of price.
Why should anyone read or listen to it? (hopefully answered by target marketing)
Why should anyone believe it?
Why should anyone do anything about it?
Why should it be acted upon immediately?
Psychology of selling:
You don’t want apricots, do you? 90% said no.
You do want apricots, don’t you? 50% said yes
What’ll it be, one dish of apricots or two? 90% yes, 50% one dish, 40% two dishes
It is always better to offer the customer choices other than just yes or no. Choice of items, of colors, of methods of payment, of terms of payment, of methods of response, of methods of delivery, and on and on.
Every type of advertiser has this same problem: to be believed.
Focus on believability.
Today’s buyer is results obsessed. That is differences between credibility and believability. The consumer must believe you can deliver the results they want.
It doesn’t matter much to them whether you got into business last week or 100 years ago. Proving results becomes infinitely more important than proving anything else. 10 great testimonials beats 100 years of history hands down.
Few products/services/offers are perfect and prospects are adept at sniffing out the imperfections, so hiding or ignoring them is usually a grievous mistake.
The Damaging Admission. It can create greater believability and trust than anything else you might do.
The prospect felt he could be believed about everything – because he was willing to admit something that might have cost him.
When you admit a negative, the prospect will give you a positive.
Too much truth can sink a campaign. On the other hand, truth, skillfully disclosed, can cause trust to blossom like no other ingredient.
People want to believe when the proposition is desireable to them. But if you fail to give them enough factual information to justify believing, they must unhappily reject your proposition. On the other hand, if you give them too much dry data but fail to inspire and motivate them, they will look elsewhere for a more exciting story.
People like buying from people (more than they do from nameless, faceless companies.)
When writing long copy, you have to imprint the information he must have to respond early and late. People tend to remember the first few and the last few, but not the middle. This is why many sales letters wrap up with a summary of everything that has been promised and described in greater detail in the middle. This is also why many order forms include a detailed summary of the offer.
Black on yellow is the favored combination for order forms. Black on pink is a good combo for order forms.
Perhaps red and green for traders.
Graphics purpose is to support message, NOT creativity or aesthetics.
Make your ad look like a news article… get 500% more readership. Most people buy most newspapers and magazines for the articles, not the ads. Given that, an ad that looks like an article should secure greater readership than an ad that looks like an ad.
Sell to every prospect as if your life, and his, depended on it.
Busy layouts attract more attention.
100% of decision making and judgement based on “what works”, nothing else. This is very difficult to do, to eschew personal likes and dislikes, opinions of family and friends, peer approval, industry gossip, awards, and so on. Yet non of these things put a dollar in your bank account.
The opening sentence of a letter IS the letter. If these words do not say anything, there is no conception of philanthropy that could reasonably urge any man to read more.
Here’s a very simple copywriting test. Put only your first sentence on a page. Looking at that and that only, would you go onto the next page to find the next sentence? Or if you received the letter with nothing but the first sentence, and all the other pages apparently, accidentally omitted from your letter, would you chase down the sender to get the rest?
Importance of the first sentence, the first paragraph, the first page.
The importance of creating a compelling message. That means it compels attention. It makes people pay attention even when they don’t want to. Busts through their indifference, leaps through the clutter and grabs them by the throat like an attacker reaching out from a dark alley. This definitely beings and is often encapsulated in the headline(s) and first sentence.
Will the headline make you want to read the first sentence? And will the first sentence of copy make you want to read the second sentence? It ought to be the very last word when the reader wants to drop off.
I try to keep “re-grabbing” the reader with a long list of techniques: boldfacing, underlining, subheads, typestyle changes lists of bullet points, margin notes, color, caps, bold statements, etc.
Just when they think they are getting out, pull them back in. Pull the reader back in. Over and over again.
You can say:
“Hundreds of office men are buying this supremely comfortable office chair.”
Or you can say:
“You can increase your daily business efficiency by at least 25% by using an office chair that rests the small of your back.”
You want to take facts, features, and other information and restate them in the “You” mode i.e. you can, you will, you’ll love, you” be amazed, etc.
You can actively put the reader into the experience, living the promised benefit. example:
“Rest and relax your back every time you sit in this amazing officer chair.”
“Boost your energy, ability to focus, and productivity by at least 25% with the superior back support technology included in this revolutionary chair.
Unless you have an idea for a strong opening sentence, don’t write a form letter.
Given the central idea for a sales pitch, the ad or letter seems to write itself. Great ads reflect great, exciting, focused ideas.
“A Portland Physician Reveals How He Helped a Desperate Woman to Lose 47 Pounds in 91/2 Weeks Without Dieting, and…” subheadline: “… how 3,193 other people melt away a total of more than 90,000 pounds (more than 40 tons) with the same incredible discovery revealed below.
“How Two Crazy College Kids Made $55,352.00 TheirFirst Year In The World’s Most Unusual Business!” subheadline: “Here’s what they did and now what you can do too.”
“CAR BURNING OIL? Engineer’s Discovery Stops it Quick Without A Cent For Mechanical Repairs!”
Write like you talk.
The very best kind of copywriting is conversational writing. It reflects an individual’s distinct personality and point of view. It is written just like that person talks. This should remove the intimidation factor to writing. Many people believe they can’t write. We are not talking about satisfying English teachers. We are talking about talking on paper, and that’s all. You can transfer what works “live” to paper with as little interference as possible.
It’s important to preserve the slang, colloquialisms, the “feel” of the seller’s personality AND the way the customers talk amongst themselves. This almost always means run on sentences, incomplete sentences, dangling participles, and other grammatical deviations.
Great sales copy reveals the writer’s humanness. This is true even when selling sophisticated or technical or even very boring and mundane products or services.
All sales are based on human connection.
Wheres the proof? What on earth makes you think anybody’s just going to accept whatever you say? I get so weary of seeing ads and sales letters devoid of proof. No testimonials. No references. No quotes from the media. No nothing. Prove every assertion, every promise, every claim.
You need to tell a story.
Good copywriters are good at creating vivid word pictures, at saying even mundane things in interesting and unusual ways.
Most writing today does not contain enough cliches.
We are far better served by utilizing familiar, commonly used language, words and phrases, so that our readers need not work at getting or deciphering our message.
Our job is not to impress readers, it is to sell to them.
Long copy outsells short copy, period, end of story.
Long copy is more effective than short but only when the copy sings and sizzles, is carefully matched with the interests of its targeted reader, uses both logic and emotion, and is given every opportunity via format, graphics and cosmetics, etc to do its job.
Bad copy is bad copy, long or short.
You need to gather as much factual information as possible about a market and a product before attempting to write an ad or sales letter or sales pitch of any kind for it. It is from all this information the marketer has to find the “gem” of an idea for a new sales approach or a new offer.
Enthusiasm makes the difference.
One of the ways an amateur copywriter, writing for his own product or business, can whip the efforts of an experience pro is by infusing the sales letter or advertisement with his own honest, intense enthusiasm for his proposition. Enthusiasm is just as important as in face to face selling.
You can make up for a lack of experience, a lack of skill and a lack of know-how in selling with sufficient enthusiasm, but that no amount of skill and know-how can make up for the absence of enthusiasm.
Making a sale is not a trick that causes the prospect suddenly to reach one big decision to buy. Rather, it is a series of small decisions, just as climbing a flight of steps isn’t one jump from bottom to top but a succession of easy steps.
Bigger and more important revelation; that the need to “close” could be virtually eliminated by transforming the very first steps of the selling process; the selection and magnetic attraction of qualified prospects.
You build momentum to a sale.
A good sales letter gets the reader wrapped up in mental and emotional movement, saying to himself: yes, I agree with that…. yes, I want that…. yes, that makes sense…. piling up yes upon yes upon yes so that the final yes is natural and automatic.
If the prospect does not understand the ad message, he will simply shrug, turn the page and move on. Prospects will NOT work at figuring out your proposition so that they can give you money.
This is why any sales pitch should have, at its core, a simple and straightforward idea that can be clearly communicated in one or two sentences. Sometimes we call this the Unique Selling Proposition. Or “the big idea.” In politics, the selling of candidates or positions, it is the sound bite to be repeated over and over and over again.
If you can’t fit it on a cocktail napkin, it’s too complicated.
“In Your Face” Marketing:
“I HATE LAWYERS!” – And I understand – but here are five reasons to call me when you NEED a lawyer (or even before):
“No, this ain’t health food.” – used in a series of successful ads for a steakhouse-type restaurant, accompanied by photos of giant slabs of beef, onions and potatoes.
“Are You Too Busy Making A Living To Make Any Money?”
“If you’re so smart, why aren’t you rich.”
This is a tricky area. The ad copy is intentionally confrontive and controversial. They can work from time to time.
Copy from Carl Stokes ad:
don’t vote for a negro
vote for a man
vote for ability
vote for character
vote for a leader
a man who can attack problems and solve them
a man who can rally the people behind him
vote for a man
The power of a good title: A good title is a work of genius. Some wares are sold entirely based on their titles alone.
What would you do if you HAD to make your next mailing work? What if you could only mail one letter and if you didn’t get a response you would, quiet literally, be beheaded?
Maximizing direct-mail success depends first upon the lists you use, second upon the offers you make, and third upon the copy and graphics you create. Do a good job with the lists you use and the offers you make. The importance of selection and the critical importance of the offer itself.
You must have a very vivid notion of the person (prospect). If he does not personally know him, he must build up in his mind the best possible conception of him – visualize him as well as possible from the revelation of personality that has been made in previous correspondence or that has been imagined by the writer.
The success you have with a sales letter or ad has a great deal to do with how complete, detailed and precise your “picture” is of the prospect you are writing to.
I suggest playing out a mental movie of your prospect’s day, from eyelids opening in the morning to eyelids closing at night. What does he think? Say to himself? How does he dress? Where does he go? What does he eat? What conversations does he have with others? What problems does he deal with? Etc. Create this down to the minutest detail.
Capture the mind of your readers: people go through life with their minds only half turned on, except when they’re promised an adequate reward for their full attention. Ordinarily their attitude toward nearly everything they see, read, hear and experience is ‘so what.’
Approach the direct-response job as a mission impossible: the challenge of motivating the “sloth” to action as virtually insurmountable, and by doing so, he exerts monumental effort and leaves no trick unused.
Use all the testimonials and other proof you can muster.
You need to see your prospect as someone it is nearly impossible to move to action. See him as busy, overwhelmed with his own daily pressures and responsibilities, pressed for time, distracted by a million little things, under assault by many more marketers besides you, and on, top of all that, intellectually lazy, not eager to think, an ostrich who would rather stick his head in the sand than face unpleasant truth or intimidating opportunity or any change or decision at all, and on top of all that, resistant to sales pitches, reluctant to part with a penny. If he can avoid giving you his attention, he will. If he can justify ignoring your idea, he will. Picture this person. How will you move him to action?
He is in deep discussion with himself over ways and means of getting certain things that mean a great deal to him. You butt in – that is the only term that describes it – and blandly tell him to forget those things that so deeply concern him and consider your proposition instead.
The sales ad is an interruption. In my language, an “annoying pest” that presents itself on the person’s doorstep without invitation. We must utilize strategies to move from “pest to “welcome guest.”
There are those critical, life-or-death first few seconds of time in which you are either perceived as a pest to be exterminated or someone with something useful and helpful, who deserves attention.
You have to achieve emotional connection to make the sale. You have to really know your prospect as a human being. Know exactly who you are appealing to. Describe your target customer to the nth detail.
If you can’t be first in your niche, redefine your niche. You can instantly be #1, by virtue of there being no #2. People prefer dealing with successful companies and individuals. Staking out and ballyhooing a leading position can easily become self-fulfilling prophecy. Whether by redefining your niche, your product or yourself, I think it’s very smart to look for an opportunity to be #1.
It is in your best interest to know how you are perceived and to exert deliberate control over your positioning.
One of the most important questions to answer is: what can/will you spend to acquire a customer? That number determines what can and cannot be done, which media and marketing tools can and cannot be used; it virtually dictates your marketing plan.
List of loyal, responsive customers. Develop two very valuable lists; a large universe of customers plus a small universe of “hyper-responsive” customers. Capture their names.
Take away my railroads, take away my factories and take away my wealth, but leave my customers, and I’ll have it all back again and then some in short order.
It is easier to increase the average dollar amount of an order than it is to increase percent of response.
Headlines / Intro / Beginning /Envelopes:
Multiple headline ideas written down?
Do headlines reflect proper context?
Will offer be in headline?
Will guarantee be in headline?
Quotation marks around headline?
Is headline bolded?
Lead in headlines?
Follow on headlines?
Will story or stories be used in headlines?
Will testimonials be part of headlines or subheads?
Is strongest points right up front at very beginning?
Have you used hidden benefit in headline and/or as theme?
Do you bring bullets out right away?
Do you have one or more Unique Selling Propositions offered/explained?
Is initial copy/script compelling enough to cause people to want to continue?
Is piece’s salutation personalized or generic? (Dear Mr. Garcia vs. Dear Friend or Dear Golfer?)
Is guarantee worded in an interesting way?
Length of guarantee?
Value of guarantee?
Are there multiple guarantees?
More than money back guarantees?
Will shipping/handling be refunded?
Keep premiums after refunding?
Need authorization for refund?
Does form have a headline?
Does offer too confusing or complicated?
Does offer link product to American Dream, the big picture?
Does offer promise bigger, better, more?
Does offer present big ideas, big promises, big news, big pictures, big results?
Does offer promise improvement over competition?
Are you offering installment payments?
Are you showing the price in the installment amounts, vs. full price?
Are you offering an incentive to pay all at once?
Do date deadlines have “hand-stamped” date stamped on order info?
Does the offer compare price apples to oranges?
Does the offer break apart each component’s value/price and compare it to package savings?
Is offer clearly explained? Does it detail exactly what they’ll get?
Have you compared the offer to what they already are familiar with?
Is price shown as odd ending number?
Are you explaining why discount is available?
Do you have an order form that restates the offer?
Is price explained in context of the entire offer and promotion?
Is guarantee re-stated in offer and ordering instructions?
What bonuses/premiums are being added to sweeten offer?
Are you telling customer exactly what to do? (Call NOW, pick up the phone, don’t delay, etc?)
Who are you?
Why should anyone believe you?
Who says people should believe you?
Is your promise as big as possible without being unbelievable?
Is your guarantee designed to alleviate skepticism?
Is the deadline or limit reason explained?
Are you using testimonials that relate specifically to this offer?
Have you used one or more damaging admissions?
Have you acknowledged resistance with proactive objecting handling, Q&A, etc?
Does offer present any aspect of underdog trying to come out on top?
Does P.S. re-state main benefit/theme/offer?
Have you squeezed as much relevant, non-boring copy as possible?
Does copy talk to one person at a time?
Does copy talk to a potential buyer and ignore non-interesteds?
Is copy laced with “lingo” that prospects / customers talk/think in?
Is copy written to sound like it’s being spoken? (Using words like “listen, “a minute ago”, etc.)
Have you read copy aloud before finalizing?
Does copy make them feel empathy and that they’re not alone anymore?
Do bonuses have high perceived value?
Can you make bonuses by breaking out parts of product?
Are bonuses linked to main product?
Are bonuses set up to be more desired than the product?
Are you offering unannounced bonuses either at purchase or after?
“It’s often easier to do big things than little things.”
Take away my business, my products, my equipment, my resources, but leave me my ability to speak and/or my mailing lists, and I’ll have everything else back in 6 months.
Figure out what your #1 asset is, the thing that makes everything else possible; and safeguard that above all else, seek to leverage and capitalize on it above all else, invest in enhancing it above all else.
“Only when a person wants, needs, and most of all, will appreciate your help, can you help them.”
Customers, clients and patients much prefer dealing with someone they perceive as very successful than they do with anybody else.
How successful do they (you prospects) perceive you to be?
When you have the ability to cause people to jump up and part with their money, you can hire – or the world will ante up and provide – people to run around behind you and do everything from fix your grammar to get your laundry cleaned to mollifying hotel managers after you’ve trashed the penthouse suite.
To know something no on else knows, that is the secret to success.
To be able to do something few others can do, that is the secret to success.
Even if you do something others can do, it’s important to position, present and package it as something few others or no one else does.
When you understand a reachable group of people inside and out, you can sell to them with maximum effectiveness and maximum profitability.
Most customers are scared. They are afraid of being intimidated, embarrassed, pressured; they are equally afraid of missing an opportunity. You have to find a way to let them come to you. By designing less frightening means of response for new prospects. By incorporating more reassurance in your marketing messages aimed at new prospects.
Avoid putting yourself in price competitive situations. In other words, your marketing should be engineered to bring you prospects who have already chosen you, not prospects who want to consider you along with a handful of other choices.
Escape a price competitive environment, via positioning, marketing, market selection or other means.
Selling is manipulation. Design and use a presentation and answers to questions and objections engineered to make people do what you want; accept your proposition; buy your product; choose the higher priced options; and so on.
Gravitate to fields with: High transaction value. High customer / client value. Absence of apples – to – apples price comparisons or price shopping by customers
Takeaway selling. The idea that you can dictate the terms by which you accept clients and permit them to do business with you, and that you can limit direct or easy access to you may be more responsible for my financial success than any other single premise.
Better to be and promote your best self as is rather than try to be somebody you really aren’t.
When you take on the challenge of inspiring other people to look higher, to raise their expectations, to feel better about themselves, and to reach for more, you automatically become more persuasive.
What makes customers tick.
Whether you’re selling products, services, or ideas, you’ll win by transferring your enthusiasm to the other person or people involved.
People are always interesting in discovering someone’s secrets.
Damaging admission copy example:
“… if you want waiters in tuxedos with white linen cloths over their arms, menus with unpronounceable words all over them, and high priced wines served in silver ice buckets when you go out for Italian food, our little restaurant is not the place to come. But if you mostly want good, solid, home-cooked pasta with tasty sauces made with real vegetables and spices by a real Italian mama, and will trade white linen for red and white checked plastic tablecloths, you’ll like our place just fine. If you’re okay with a choice of just two wines, red or whtie, we’ll give you as much of it as you want, from our famous bottomless wine bottle – free with your dinner…”
Take a competitive disadvantage and turn it into a good, solid, fun telling story.
Order Form: “closes the sale”
1. Easy to use
2. Organized, orderly design
3. Include a summary statement
4. Consider including the guarantee
5. Include all payment options
Using assumptive language – not “if” but “when”, and talking to the customer as if they were a customer… saying things like:
“As a member of….”
“You’ll enjoy working with the coaches…”
“Now, when you flip on the computer, you’ll…”
Yes or Yes or Alternative close, where a two option questions is asked, with either answer being acceptable to you:
Would you prefer red or blue?
Big or small? To use VISA or Master Card?
Delivery on Tuesday or Thursday?
Basic or Deluxe Version?
Are features translated into benefits?
Do I raise or eliminate most objections?
2 payment options – 1 for the whole prices, and another for an easy payment option in 2 or 3 installments.
Made the ad believable, desirable, and attainable – the three ingredients necessary to motivation. They urged the reader to action.
If they don’t have the money, convince them it is so valuable that they would borrow the money from a friend.
I have heard of some people spending thousand of dollars on seminars only to be taught about technical indicators and tried to be upsold on even higher priced programs. People have spent thousands of dollars on things which do not teach the foundations of trading success.
Hot button? To find it you must know what a person wants – what he needs to get it and how you can help him get it.
The first thing you must do is to help him crystallize a need in his mind for something he doesn’t have. Then you show him that you have the best thing to fill that need. And when his desire becomes a burning desire, the person’s hot button has been pushed.
When you push a person’s hot button, you motivate him.
Appeal to emotions as well as to reason
Give them something to live for
Motivate them to buy by giving them an opportunity to get what they want.
Use stories to motivate them. Romance them with stories to inspire them to buy.
Romance the thrill – the joy and the need of the mastery course
Tell stories to romance.
Tell stories to romance the joy of the mastery course and thrill of implementing it.
Hope is the magic ingredient in motivation
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